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How can a landingpage/capture page be useful or more profitable to my online advertising in network marketing?
AJ,
A landing page is helpful in that many visitors who may be interested in an opportunity will fill out the contact information for you to send them more information. It is usually short and to the point about your business and does not obligate them to join your business to receive the information. It also helps find out if someone is interested in your business itself or just in purchasing the products.
You should include a link to your retail page for those who would prefer to purchase and not join the business.
It is a good thing to have links to any and all company information that they can view without giving personal information as that can drive some prospects away. For the lead capture for those who are really interested, you could offer a free e-book with instructions on how to get started and what type of training your company has to offer. If they are truly interested, they will request the information and you can keep in touch with them from there, letting them know of any new products or changes in the company.
While I may have several websites pertaining to the same business, I use my landing page the most due to the fact that it pretty much has all the information a visitor may need to decide if they are interested in the business or products.
Hope this helps! I wish you all the best in 2008!
Bonnie Ramsey
AJ,
A landing page is helpful in that many visitors who may be interested in an opportunity will fill out the contact information for you to send them more information. It is usually short and to the point about your business and does not obligate them to join your business to receive the information. It also helps find out if someone is interested in your business itself or just in purchasing the products.
You should include a link to your retail page for those who would prefer to purchase and not join the business.
It is a good thing to have links to any and all company information that they can view without giving personal information as that can drive some prospects away. For the lead capture for those who are really interested, you could offer a free e-book with instructions on how to get started and what type of training your company has to offer. If they are truly interested, they will request the information and you can keep in touch with them from there, letting them know of any new products or changes in the company.
While I may have several websites pertaining to the same business, I use my landing page the most due to the fact that it pretty much has all the information a visitor may need to decide if they are interested in the business or products.
Hope this helps! I wish you all the best in 2008!
Bonnie Ramsey
References :
Bonnie is exactly correct.
Really, there should be two distinctly approaches to your online efforts for marketing your network marketing business.
One system for your products and the other for the business.
That is explained fully here:
http://www.financialfreedomtrail.com/network-marketing-lead-generation.html
One of the fundamental problems of the network marketing industry is that often the products or services aren't distinct enough to attract customers.
The real question to ask yourself is this- if there were no financial incentive for you, would you regularly purchase the product of service your company provides at that price?
If you can not resoundingly say "yes" then you need to look for another company because, the product/service sales are what drive the business, not recruiting.
So back to your question, it really depends on whether your landing page is for the product or the business.
Both are important, but you really need to market both.
References :
http://www.financialfreedomtrail.com/index.html